Superbloom

A powerful collaboration between Primestor, Offtop!, Think Watts Foundation and JAF to re-think the potential for development to build communities from the ground up.

Our vision for the Lancaster development project is deeply connected to addressing gentrification and its impact on Los Angeles County. As property values increase, many individuals have been forced to migrate from South Central Los Angeles to Lancaster and Palmdale. The aim of this project is to equip these displaced individuals with sustainability tools that address financial entrepreneurship and economic disparities, all within one location.
The project’s goal is to create an economy that targets various areas, starting with housing. By developing a lease-to-own model, specifically through duplex-style rent-to-own properties, the project aims to build generational wealth for families in the area as property values increase. This strategy helps transform liabilities into assets for black and brown communities.
Another component of the Lancaster project is the creation of a sports complex. This facility will cater to the high density of athletic talent in the area, providing access to training, staff, and facilities. By increasing access to quality play spaces, young athletes will have better chances to succeed and progress to the next level.
Trade school education plays a crucial role in the Lancaster project, offering career trades that don’t require a degree. By providing certification programs for fields such as hydrogen fueling and EV charging technicians, the project aims to equip community members with skills that lead to above-average incomes. This increase in income will enable residents to invest in entrepreneurship, ultimately raising property values and improving local schools.
The project also includes a promenade area and maker village for local entrepreneurs. This space will enable them to sell their products and services to the community, circulating the dollar within the local economy and fostering a self-sustaining ecosystem.
The core of this entire project will be anchored by a sustainably designed central open park space which will bring together the community in an environmentally interactive way.
In summary, Superbloom envisions a comprehensive, interconnected approach to addressing gentrification and its effects on displaced communities. By focusing on open space, housing, sports facilities, education, retail spaces, and a small business maker village, the project aims to create a thriving, self-sustaining community that empowers residents to build generational wealth, improve their quality of life, and create a brighter future for themselves and their families
Role: Master Planner
Collaborators: Primestor, Offtop!, Think Watts Foundation and JAF
Client: Primestor